I got the idea to write this post when I was watching the television this evening! I wasn't watching anything in particular, not because there wasn't anything particular to watch but because you can't watch anything particular now-a-days! It’s the commercials that you are watching most of the time!
So while watching the commercials that presented themselves mercilessly for almost 15 minutes, I decided that either we've gone unanimously and absolutely stupid, or the advertisements exceedingly insane!
But after having watched almost four innings of these adverts, I realized that both of my hypotheses seemed to have solidified into one singular theory!
I mean, come on, the popping up of pretty ladies in shaving cream ads and men’s wear have become a thing of past! In the most recent advert I saw three black clothed and fearsome looking girls jump out of the bathroom glass armed with wolverine like metal claws and pounce like predators on the protagonist just for the freaking sake of telling him that his shaving cream doesn't nourish his bloody skin! I don't mean to be sarcastic but WHY the hell could the ladies have not used the bathroom door and simply remind the man of the minor flaw in his shaving cream?! That is the allegory of the most insane degree!
Similarly, in another advert, this one selling certain soap, a little girl turns up at home covered in stains of mud with a cat following her. And for some strange reason known only to the maker of the advert and the girl, all that she fears about is that her mother would give her a bash because the bloody cat followed her and that for some divine reason her mother( who, we get to know later in the ad, is standing just behind the girl, and does not get noticed due to either the girl being short sighted or the mother wearing some sort of invisibility cloak), would fail to notice that her school-dress is stained as if she had been doing some mud-artwork the whole day! In all this divinity, the mother, popping up like a witch, reminds the girl that the germs had to be killed, when a normal mom would have beaten the shit out of the girl!
I fail to understand the advert despite the fact that I use the same soap and use it for entirely different reasons!
Another advert that I would like to discuss here is the watch advert featuring a dirt bike race and that has the Indian cricket captain in it who is supposed to tell the audience that if you wear the certain brand of watch, you shall win a bike race on a rusty bike that looks like a 1960 vintage and all the other drivers will slow down to traffic speeds and blah blah blah!
Then there is another ad with the hero dancing and jumping like an ape with a bad itch towards the finishing line in a race while all the other racers slow down to 0.25x ! And all this supernatural stuff supposedly happens because of a freaking underwear!
I can’t believe half of the stuff they show and don’t BLOODY want to believe the other half!
Commercials are meant to sell things to the public. They only reason I believe, behind the rise of such adverts is that due to the fact that the actual entertainment now stands at 25% of the T.V. time, the stuff occupying the 3/4th part has got to be entertaining... hence these ads!
The development of such commercials not only shows that insanity has now become an asset, and thus, the next step for sure shall be the transformation of Asylums into Ad-agencies!
Perhaps, we shall see more of entertainment then...
Wife murders husband brutally and chops his body into minute pieces just because he didn’t use the perfume...
I mean I don’t know, Next is what?
No comments:
Post a Comment